A New Identity as a Starting Point

Sometimes, moving forward begins with going back to the essentials. By intentionally removing existing content from social media, space is created for a new direction. A conscious decision not to erase the past, but to make room for growth.

This rebrand is built from a clean slate. A renewed identity that reflects who you are today — professional, intentional, and future-focused. From visual language to tone of voice, every element is redefined and carefully aligned to form a cohesive whole.

The result goes beyond a new look. It’s a clear positioning, a consistent presence, and a story that feels true again. A fresh start that provides direction and builds trust, both online and beyond.

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CREDITS

Credits video: Een Paradox Productie

Director - Jesse Plum

Creative Direction - Paradox Management

1st AD - Lex van der Meer

Producer - Thijs Schreuders DOP - Sander Pieters

1st AC - Tristan Adelaar

Steadicam Operator - Tim Zentner

Gaffer - Berend Keesman

Best Boy - Sil Verweijen

Photographer - Carlos Berkhout

Art Director - Anne van den Ham PA - Yehudi Rudge

Montage - Stephan de Boer, Jesse Plum

Grading - Sander Pieters

Title Design - Brittney Malpeli

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