A New Identity as a Starting Point
Sometimes, moving forward begins with going back to the essentials. By intentionally removing existing content from social media, space is created for a new direction. A conscious decision not to erase the past, but to make room for growth.
This rebrand is built from a clean slate. A renewed identity that reflects who you are today — professional, intentional, and future-focused. From visual language to tone of voice, every element is redefined and carefully aligned to form a cohesive whole.
The result goes beyond a new look. It’s a clear positioning, a consistent presence, and a story that feels true again. A fresh start that provides direction and builds trust, both online and beyond.
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CREDITS
Credits video: Een Paradox Productie
Director - Jesse Plum
Creative Direction - Paradox Management
1st AD - Lex van der Meer
Producer - Thijs Schreuders DOP - Sander Pieters
1st AC - Tristan Adelaar
Steadicam Operator - Tim Zentner
Gaffer - Berend Keesman
Best Boy - Sil Verweijen
Photographer - Carlos Berkhout
Art Director - Anne van den Ham PA - Yehudi Rudge
Montage - Stephan de Boer, Jesse Plum
Grading - Sander Pieters
Title Design - Brittney Malpeli